We are a grassroots food movement dedicated to connecting people to our land and our ocean through our food. Join the whānau and become a supporter.

Can't see the place you're looking for?



National Food System

Mana-Centred Local Food System Model and NZ Food System Innovators.

‘You can’t be it, if you can’t see it’. This saying is applied to important equity and inclusivity movements, but it can also be applied to smaller food producers. In Aotearoa New Zealand we have some incredibly innovative, determined and inspirational farmers and fishers.

The fact they even exist in an operating environment that is geared to growth and scale, and is restricted by a retail duopoly, is enough to afford them a standing slow clap.

But some of them don’t just exist, they actively imagine a different pathway for themselves, their family and their community.

How do we wrap a local food system around them that encourages this road less taken, and can this system also lead us, as eaters, to better food security, connection and health? What would that look like for different communities throughout Aotearoa, and how would the concept of ‘mana-centred’ explain how this can be uniquely imagined?

Eat New Zealand, with the support of researcher Heidi McLeod, recently undertook some research through Our Land and Water National Science Challenge which considered the role on-farm mills could play in a local grain economy. Eat NZ Grains is a campaign we’ve been working on with The Foundation for Arable Research for a few years now.

This research extended to uncovering other farmers and fishers disrupting the value chain by taking back the processing part. So we sought out community fishing solutions, micro abattoirs and on-farm pasteurisation as well. What were their opportunities and challenges? Could we find things that connected these different people and sectors together? Might other food producers identify the right set of circumstances that mean they can stack businesses, diversify their land use and build resilience into their operating systems?

Eat New Zealand has been supporting smaller food producers in Aotearoa for a long time. We recognise they have very little oxygen, collective representation or platforms from which to speak. We’ve witnessed the demise of many, and have hung our heads when others have explained that they now know very few who exist by working in their business full time. For so many, being a food producer in New Zealand has become a ‘side hustle’, with outside income elsewhere necessary to supplement the dream.

Given the importance of food security, food sovereignty and food culture, as well as thriving small businesses, we reckon this is not the direction we want to be heading in.

How can we hold space for, encourage and grow the number of smaller food producers in New Zealand? Can we light the way by imagining thriving local food systems to support their work.

NZ Food System Innovators:

Having issues viewing? Watch the full video here.

Want to see the model in full detail? Download here.

As so the model was born. The birth was facilitated by increasing regional and national calls for food security, agency and resilience.

Importantly, it acknowledges that local food systems need to include more than fruit and vegetable producers. That there are essentially different categories of food based on processing and regulations.

Our wild food resources (including our pest species) and the importance of continued access to areas supplying healthy mahinga kai deserve special consideration. They are places of important culture and sovereignty for Aoetaroa.

This model acknowledges that just producing food isn’t where things start and finish, but that we also need to design an ‘infrastructure of the middle’ as well. Almost weekly we see online platforms that seek to connect food producers and eaters, but fail to understand the current dysfunction of what comes between them. As an example, freight and logistics are cost prohibitive for so many small producers trying to reach their customers.

We have stood up food distribution facilities nationally as a result of covid and ongoing need. Can these places be extended to become local food hubs, ensuring long-term funding and pathways to self-reliance?

How do we manifest the food recovery hierarchy as part of this infrastructure of the middle, ensuring genuine food security and agency for all people?

Finally, our Mana-centred local food system will only work if there’s demand from eaters. We re-imagine demand that can be enabled at the local government level. This includes procurement strategies or pledges that could include schools, hospitals, caterers, aged care residents, tourism business, hospitality and others. There are examples of this globally, including in Brazil where the country’s constitution requires that 30 percent of the ingredients for school meals be sourced from local, family farms. In so doing, the country has helped some four million of the country's small farmers and promoted rural development.

There are also central government levers that can be used. These include food dollars that are worth more when spent in local food systems. International examples include The Farmers Market Nutrition Programme in the USA.

Eat New Zealand is encouraged to see the increasing connection between food and health, including research into food environments by the Ministry of Health. What are the opportunities to introduce green prescriptions, specifically those which would enable people struggling with food-related health concerns to be prescribed (subsidised or free) fresh, local food by health professionals? New Zealand is cited as a global first adopter in green prescriptions for activity, can we do the same for access to health-giving kai?

We offer this model with the understanding that it could be reimagined by different communities. It’s not prescriptive, but rather a starting point to embark towards a different future.

We would love your feedback. Do you think this model could work in Aotearoa? What would you change or add?

Just as ‘you can’t be what you can’t see’ is relevant for our small food producers, we offer the mana-centred local food system with the encouragement that ‘if you can imagine it, you can achieve it’.

Let’s get started. Every step is closer to a food secure, resilient and delicious Aotearoa.

Download the Mana-centred Local Food System Model PDF here.

We can also imagine our urban and peri-urban farms contributing to this model, delivering us a full plate of local food.


HELP FIX OUR FOOD SYSTEM! Thank you to those who signed the petition!

Aotearoa needs a community led, government enabled, values based food strategy. This has been a consistent message from us at Eat New Zealand since 2020.

We have taken every opportunity to forward this cause and yet our access, health, sovereignty and ability to afford good food continues to diminish.

For that reason, with the support of some friends, we’ve launched a government petition calling for a dedicated strategy.

We believe NOW is the moment to stand together and push. Please join us.

We're proud to be working on this campaign alongside Freedoms Farms and Vets for Animal Welfare Aotearoa.

In the face of food insecurity, a cost of living crisis, a climate emergency, growing geopolitical instability and some of the worst food-related health burdens in the developed world… a domestic food system that feeds New Zealanders well is more important than ever.

Help us tell the people with the power that we demand action to create better food future for our people, our farmers, growers, fishers, food producers and future generations of New Zealanders.

Interestingly, as the petition went live last month the People’s Food Plan launched in Australia. A similar call for a community-led response that reflects the values of all Australians. We are not alone in our thinking, but we need to stand together now in Aotearoa.

Follow the Petition here.

If you want to show support further than just a signature, you can sign up as a supporting organisation and have your logo listed among other NZ businesses who also want to see a stronger, values-based framework for New Zealand food.

Join us as a Supporter here. Find more information and others who are supporting this cause here.

Ngā mihi,

Angela Clifford, CE Eat New Zealand @eat.newzealand

Filter your results:

Sorry, we can't find any events. Subscribe to stay up to date with Eat New Zealand.


Stay in the loop

We'll keep you up to date with all things food going on around New Zealand

(But don't worry, we won't spam your inbox with emails)

* Indicates required fields

Or, skip this and just take a look around our site