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Twenty years ago, we established the world’s first Māori-owned wine business.
Since 1998, Tohu has focused on producing estate grown, single vineyard wines from New Zealand’s premier grape growing regions.
The Tohu winemaking philosophy is to create wines that capture the flavours of each region’s unique environment, while upholding respect and protection of the land for future generations.
Today, Tohu is acknowledged as He mātāmua taketake - the original, the first Māori-owned and operated wine label. Our wine is enjoyed by people all over the world. Its quality has been recognised through many prestigious awards and accolades.
Tohu Wines is part of Kono, a Māori, whānau-owned company based in Te Tauihu , the top of the South Island. With more than 4000 owner families, our purpose is to preserve and enhance our taonga for present and future generations.
Thoughtfulness, kindness and hospitality are central to our identity as Māori. We value people above all things.
One of our core values, manaakitanga, encapsulates care and respect for people and relationships, including the natural environment. It governs the way we interact with one another. An essential part of Māori culture is our desire to feed and nurture people. Sharing food is a traditional way of bringing people together. We demonstrate our love and respect for people by providing them with outstanding food and wine.
Every Tohu bottle carries our distinctive logo, derived from a koru pattern. For Māori, the koru symbolises growth, life and the natural world, and our logo celebrates this iconic spiral. It represents the growth of our company and the journey of our people from the past to today. This koru signifies our long-term intergenerational goals and has become our tohu, our signature.
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